Tuesday, 17 January 2012

Training @ Just Add... Bibendum

As Bibendum's Annual Tasting creeps ever closer (January 25th, check your diary), the training team are busying themselves with a showcase for the kind of activities we get up to for the other 365 days of the year (2012 is a leap year, don’t ya know).

Our Training Team comprises five people on a mission: to improve the quality and understanding of wine service throughout the country. With so few of us, you might think this a thankless task, but we work smart: small team, big impact. Our workshops are cleverly designed to engage with the people who influence the others they work with, enabling the good word to travel far and wide.

So what’s on offer from Bibendum’s Training Team at Just Add…Bibendum?

One of our exhibits this year involves a large, magnetic back bar display, upon which you will be invited to apply the design which allows the greatest attention to be paid (by your customers) to those items which make you the most profit. Simple application of well-known psychology can enable you to increase the profitability of your venue, just by making some basic adjustments to layout, and we’ll show you how.

We will also be taking the time to talk people through the basics of food and wine pairing. This is another subject where getting a grasp of basic principles can unlock enormous potential. Rather than just talking through the details – there are plenty of books and websites you can turn to for that kind of advice – we will be walking you through the various steps (what you should be considering when pairing wine and food) and putting them into practice. The training team have selected some of their favourite wines for you to experiment with, and see for yourself how the theory is put into practice.

As well as being able to talk with members of the training team, we will be inviting you to embark on a treasure trail of discovery in the form of our treasure hunt. For this activity you will be unleashed to taste wines around the venue, and find out about them by talking with the producers. This represents a unique opportunity for you to speak with the people who not only sell the wines, but are involved in everything from the planting of the vines right through to bottling.
So, if you would like to take part in any of our activities, or simply come and have a chat about what we can do to help you improve wine service in your venue, come and find us in the Mezzanine floor of Room 1 at any point during the day. We look forward to seeing you there.

Click here to find out more about what's on offer at Just Add... Bibendum.

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